# Campaign

A campaign is a **structured way to communicate with your target audience**. It **involves sending messages or content to a specific group of users with a particular goal in mind**. 

<figure><img src="/files/TUnnhUbVCtHI52lwGr6G" alt=""><figcaption></figcaption></figure>

You can use campaigns to **engage with customers**, **promote products or services**, and **deliver important information**.&#x20;

## Types of Campaigns

With Chatman, you enjoy four different types of campaigns for better targeting, engagement and conversion.&#x20;

1. [One Time Campaign](#one-time-campaign)
2. [Triggered Campaign](#triggered-campaign)
3. [Recurring Campaign](#recurring-campaign)
4. [Drip Campaign](#drip-campaigns)

### One-Time Campaign

A one-time campaign refers to sending a promotional message or communication to your audience only once say for a particular event.

{% content-ref url="/pages/wmfj6QEJCzFZ8xHLOPh0" %}
[One Time Campaign](/chatman-enterprise-whatsapp-platform/chatman-functions/campaign/one-time-campaign.md)
{% endcontent-ref %}

### Triggered Campaign

Triggered Campaign are those that initiates/triggers with a customer's specific intent (message). These campaign automate marketing on the basis of the user's action.

{% content-ref url="/pages/QJJiWoIvpbnoEgHLHSzQ" %}
[Triggered Campaign](/chatman-enterprise-whatsapp-platform/chatman-functions/campaign/triggered-campaign.md)
{% endcontent-ref %}

### Recurring Campaign

Campaigns that run at regular intervals. The interval can be one day, 15 days, a month or even a year.

{% content-ref url="/pages/Mj4nLOLsZ24m2hyJQdLZ" %}
[Recurring Campaign](/chatman-enterprise-whatsapp-platform/chatman-functions/campaign/recurring-campaign.md)
{% endcontent-ref %}

### Drip Campaigns

A drip campaign involves a series of campaigns sent over time to your audience at different intervals.

{% content-ref url="/pages/v2PvKwPt0Ism2khNamwj" %}
[Drip Campaign](/chatman-enterprise-whatsapp-platform/chatman-functions/campaign/drip-campaign.md)
{% endcontent-ref %}

***

The two other main components of Campaign tab are the post-campaign trigger and the track campaign.

### Post-Campaign Trigger

Triggers that update attributes, manage segments & implement DND policy based on the selected event condition.

{% content-ref url="/pages/oUAN7bdGZ0x5JkvcGawe" %}
[Post Campaign Trigger](/chatman-enterprise-whatsapp-platform/chatman-functions/campaign/post-campaign-trigger.md)
{% endcontent-ref %}

### Track Campaign Performance

Statistics and complete reports to track your campaign performance.

{% content-ref url="/pages/CGh2fHpqq21zqW8zegIZ" %}
[Campaign Report](/chatman-enterprise-whatsapp-platform/chatman-functions/campaign/campaign-report.md)
{% endcontent-ref %}


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