# Drip Campaign

Drip campaigns are sequence of automated messages sent to a group of people. The messages are planned ahead and have a certain purpose. Drip campaigns help to build relationships with potential or existing customers and lead them to complete a desired goal.

<details>

<summary>Use Case</summary>

**E-commerce Sector:**&#x20;

**What happens:** Your customer wants to buy something online but doesn’t finish the order.&#x20;

**What your customer get:**&#x20;

* **Message 1 (1 hour later):** A message to remind of what he/her left in the cart.
* **Message 2 (24 hours later):** A message to show him/her how good the product is and why he/she need it.
* **Message 3 (48 hours later):** A message to give him/her a special price if he/she buy it soon.

**Edu-tech Sector:**&#x20;

**What happens:** A customer join your online learning website.&#x20;

**What your customer get:**&#x20;

* **Message 1 (immediately):** A message to welcome and tell him/her what the website can do.
* **Message 2 (3 days later):** A message to help find him/her way around the website and choose courses.
* **Message 3 (7 days later):** A message to show  a popular course or teacher that he/she can get for less money.&#x20;

**Automobile Sector:**&#x20;

**What happens:** A new car model is coming out.&#x20;

**What your customer get:**&#x20;

* **Message 1 (same day):** A message to tease with a glimpse of the new car.
* **Message 2 (1 week later):** A message to tell what the car can do and how it looks.
* **Message 3 (2 weeks later):** A message to invite to order the car before anyone else and get some extra benefits.

**Health Sector:**&#x20;

**What happens:** A customer sign up for your health and wellness newsletter.&#x20;

**What your customer get:**&#x20;

* **Message 1 (weekly):** A message to introduce him/her to the newsletter and give a wellness tip.
* **Message 2 (10 days later):** A message to suggest a healthy recipe or exercise routine.
* **Message 3 (3 weeks later):** A message to let him/her join a webinar on mental health.

**Banking Sector:**&#x20;

**What happens:** A customer is interested in financial planning services.&#x20;

**What your customer get:**&#x20;

* **Message 1 (immediately):** A message to introduce him/her to the bank’s financial planning services.
* **Message 2 (2 weeks later):** A message to tell him/her how to make a budget and set financial goals.
* **Message 3 (1 month later):** A message to invite him/her to talk to a financial advisor.

</details>

Before we start with the steps to create a one-time campaign; two notable points are:

1. You need to have a set of audience, i.e. a created segment to whom you want to target. In case you don't, create a segment [here](https://docs.makerobos.com/chatman-enterprise-whatsapp-platform/chatman-functions/segment/add-segment).

{% hint style="success" %}
Campaign can run with any segment whether static or live.
{% endhint %}

2. An approved template tailored to your targeted audience and the campaign goal. If you don't have, create a template [here](https://docs.makerobos.com/chatman-enterprise-whatsapp-platform/templates/create-template#steps-to-create-a-template).

{% hint style="warning" %}
If you have a template and it is not approved, you will not find it while selecting templates in the below procedure.
{% endhint %}

## **Steps to Create a Drip Campaign In Chatman**

Let's say you're in a e-commerce business, a customer added a product to the cart and left. So using a drip campaign you can send them reminder, then highlight the benefits and then offer a special price for the product so that they buy.

1. **Create Campaign:**

* Start by giving a name to your campaign. This helps in identifying and managing different campaigns easily.&#x20;

As per the above scenario the best suit name is Cart reminder.

<figure><img src="https://3618795910-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3pP2APLi2ZwqQCorRa5l%2Fuploads%2F6ZVEWst5ZSRmh4iJY6z5%2Fdrip%201.png?alt=media&#x26;token=60c872ee-a9f2-4da4-af20-ecb6ff8495e9" alt=""><figcaption></figcaption></figure>

2. **Select Drip Campaign**

* Choose the type of campaign as "Drip Campaign." This implies that the multiple campaigns to be sent at specified date and time.

<figure><img src="https://3618795910-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3pP2APLi2ZwqQCorRa5l%2Fuploads%2Fn1rWX6bOPQwKTRl87nK3%2Fdrip%202.png?alt=media&#x26;token=4c968e78-dfdb-451a-83d5-07490ced73cf" alt=""><figcaption></figcaption></figure>

3. **Select Audience:**

* Target a specific audience or combine several segments as the target audience. Choose from a dropdown list of pre-made segments.

{% hint style="success" %}
You can add multiple segments by clicking on '+' button.
{% endhint %}

We already created a live segment named 'cart reminder' for a specific product, which gets updated automatically, and the campaign runs as scheduled.

<figure><img src="https://3618795910-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3pP2APLi2ZwqQCorRa5l%2Fuploads%2FQcQLvRBXGS31Eddzy1YQ%2Fdrip%203.png?alt=media&#x26;token=343e5e3f-8626-4df4-949f-9629a5ae4884" alt=""><figcaption></figcaption></figure>

4. **Provide a Drip name.**

* Enter a drip name to distinguish from other drip campaigns scheduled at the same time.

insert

For the scenario above, we can name our first drip as Product reminder.

5. **Set a Delivery time.**

* Decide when to deliver your campaign.&#x20;

<details>

<summary>Delivery Time Options</summary>

Choose custom date when you want the campaign to get in action at a specific date.&#x20;

* Specify the date you want the message to be delivered.
* Choose a specific time for the delivery.

**Timezone**

Select whether to deliver the message in the user's time zone or the project's time zone.

* **User's Time Zone:** The campaign gets launched as per the user's time zone. Say you have a customer from the USA, you have set the campaign launch date and time as 12:00 pm, 03.02.24 . So, the customer will receive the campaign when in the USA the time reaches as specified and not as per your location.
* **Project's Time Zone:** The campaign launch date and time will depend on your location.

</details>

Let's set the campaign for immediate delivery.

<figure><img src="https://3618795910-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3pP2APLi2ZwqQCorRa5l%2Fuploads%2FfMKrFVb6PIpb9tQiu6vJ%2Fdrip%204.png?alt=media&#x26;token=4013122c-cd62-4685-a555-2518aada8e56" alt=""><figcaption></figcaption></figure>

6. **Choose Message Template:**

* Select the message template that your recipients will receive. Choose from a dropdown list of pre-made templates.

<details>

<summary>Set Attributes</summary>

Set attributes that will replace the dynamic field {{ }} available in your header or body of the template. For, e.g., for personalization, you can replace it with the customer's first name, for the same select **user attribute**>f**irst name**.

Here is what all the attributes means:&#x20;

</details>

{% hint style="warning" %}
The Set attribute option is available only when the selected template has dynamic variables in it.
{% endhint %}

We created a template called 'cart reminder,' so we selected it and set the attributes as first names for both the header and body.

insert

7. **Post Campaign Trigger (Optional):**

* Optionally, set up post-campaign triggers to update attributes, manage segments, and implement a "Do Not Disturb" (DND) policy based on the selected event. Use conditional logic based on events such as sent, delivered, read, failed, or replied.&#x20;

<details>

<summary>Different Events</summary>

1. **Notification Send**

* **Sent:** Trigger the action when the notification is sent to the user.
* **Delivered:** Trigger the action when the notification is successfully delivered to the user's device.
* **Read:** Trigger the action when the user has read the notification.
* **Failed:** Trigger the action when the delivery of the notification fails.

2. **Notification Replied**

* **Button Reply:** Trigger the action when the user replies using predefined buttons (buttons in template are entered as value).
* **Text Reply:** Trigger the action when the user replies with free-text input.

</details>

{% content-ref url="post-campaign-trigger" %}
[post-campaign-trigger](https://docs.makerobos.com/chatman-enterprise-whatsapp-platform/chatman-functions/campaign/post-campaign-trigger)
{% endcontent-ref %}

Let's say we want to unsubscribe all the customer who tap 'Buy now'  button in the template.&#x20;

So we select Notification reply>Button reply and enter the value as Buy now and select unsubscribe and choose the segment name as 'Cart Reminder.'

{% hint style="success" %}
You can add maximum two filter, one from each notification send and notification reply.
{% endhint %}

{% hint style="success" %}
You can add multiple 'Post campaign trigger' by clicking 'add another event' and repeating the steps to create the 'post campaign trigger.'
{% endhint %}

**insert**

8. Create Multiple Drips

* If you want to create multiple campaigns, simply tap 'Add drip' and repeat the steps 4,5,6 & 7.

insert

9. **WhatsApp Optin**

* Choose to send the campaign only to customers whose "WhatsApp Opted" status is true. This is a recommended practice. Toggle it on.

insert

10. **Campaign Summary**

* A summary of your campaign details will be displayed on the right-hand side, including the campaign name, type, schedule, chosen audience, and selected template.

insert

11. **Launch**

* Review the campaign details and click on "Launch campaign" to launch the triggered campaign.

insert

{% hint style="success" %}
You can access the detailed **Report** of the campaign in the **Action Column** of the Campaign Page.
{% endhint %}

{% content-ref url="campaign-report" %}
[campaign-report](https://docs.makerobos.com/chatman-enterprise-whatsapp-platform/chatman-functions/campaign/campaign-report)
{% endcontent-ref %}