Drip Campaign
Last updated
Last updated
Drip campaigns are sequence of automated messages sent to a group of people. The messages are planned ahead and have a certain purpose. Drip campaigns help to build relationships with potential or existing customers and lead them to complete a desired goal.
Before we start with the steps to create a one-time campaign; two notable points are:
You need to have a set of audience, i.e. a created segment to whom you want to target. In case you don't, create a segment here.
Campaign can run with any segment whether static or live.
An approved template tailored to your targeted audience and the campaign goal. If you don't have, create a template here.
If you have a template and it is not approved, you will not find it while selecting templates in the below procedure.
Let's say you're in a e-commerce business, a customer added a product to the cart and left. So using a drip campaign you can send them reminder, then highlight the benefits and then offer a special price for the product so that they buy.
Create Campaign:
Start by giving a name to your campaign. This helps in identifying and managing different campaigns easily.
As per the above scenario the best suit name is Cart reminder.
Select Drip Campaign
Choose the type of campaign as "Drip Campaign." This implies that the multiple campaigns to be sent at specified date and time.
Select Audience:
Target a specific audience or combine several segments as the target audience. Choose from a dropdown list of pre-made segments.
You can add multiple segments by clicking on '+' button.
We already created a live segment named 'cart reminder' for a specific product, which gets updated automatically, and the campaign runs as scheduled.
Provide a Drip name.
Enter a drip name to distinguish from other drip campaigns scheduled at the same time.
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For the scenario above, we can name our first drip as Product reminder.
Set a Delivery time.
Decide when to deliver your campaign.
Let's set the campaign for immediate delivery.
Choose Message Template:
Select the message template that your recipients will receive. Choose from a dropdown list of pre-made templates.
The Set attribute option is available only when the selected template has dynamic variables in it.
We created a template called 'cart reminder,' so we selected it and set the attributes as first names for both the header and body.
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Post Campaign Trigger (Optional):
Optionally, set up post-campaign triggers to update attributes, manage segments, and implement a "Do Not Disturb" (DND) policy based on the selected event. Use conditional logic based on events such as sent, delivered, read, failed, or replied.
Let's say we want to unsubscribe all the customer who tap 'Buy now' button in the template.
So we select Notification reply>Button reply and enter the value as Buy now and select unsubscribe and choose the segment name as 'Cart Reminder.'
You can add maximum two filter, one from each notification send and notification reply.
You can add multiple 'Post campaign trigger' by clicking 'add another event' and repeating the steps to create the 'post campaign trigger.'
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Create Multiple Drips
If you want to create multiple campaigns, simply tap 'Add drip' and repeat the steps 4,5,6 & 7.
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WhatsApp Optin
Choose to send the campaign only to customers whose "WhatsApp Opted" status is true. This is a recommended practice. Toggle it on.
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Campaign Summary
A summary of your campaign details will be displayed on the right-hand side, including the campaign name, type, schedule, chosen audience, and selected template.
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Launch
Review the campaign details and click on "Launch campaign" to launch the triggered campaign.
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You can access the detailed Report of the campaign in the Action Column of the Campaign Page.
