# User Initiated

There are two ways a user-initiated journey can be implemented. One is by **User Utterance,** and the other is by **WhatsApp ad clicks on Facebook and Instagram**.

### User Utterance

The user's utterance journey gets started when a customer's intent[^1] matches with the intent set while creating the journey. 

{% content-ref url="user-initiated/user-utterance" %}
[user-utterance](https://docs.makerobos.com/chatman-enterprise-whatsapp-platform/chatman-functions/journeys/user-initiated/user-utterance)
{% endcontent-ref %}

### Ad Click

All the contacts that click on the 'WhatsApp Ads' featured on Facebook and Instagram will be automatically added to the audience list and enter the journey with Ad click as starting point.

{% content-ref url="user-initiated/ad-click" %}
[ad-click](https://docs.makerobos.com/chatman-enterprise-whatsapp-platform/chatman-functions/journeys/user-initiated/ad-click)
{% endcontent-ref %}

[^1]: An intent represents the purpose or goal of a user's message.