# Journeys

Journeys are sequences of automated messages/workflows sent to customers to 

* resolve queries outside of work hours
* reduce customer wait time
* enhance customer interactions 

It can help you send notifications, purchase items, track order, collect feedback, provide support, and much more.

Before we take a deep dive into creating the journeys, the two notable points are:

1. Journeys are created with the help of cards, you need to have a good understanding of them to utilize to its full potential.

Journey cards are basically a medium through which you send messages or create flow to send to users. Chatman offers a variety of cards to automate every possible task, including:

* [**Display Cards**](https://docs.makerobos.com/chatman-enterprise-whatsapp-platform/chatman-functions/journeys/display-cards)
* [**Rules Cards**](https://docs.makerobos.com/chatman-enterprise-whatsapp-platform/chatman-functions/journeys/rule-cards)
* [**Utility Cards**](https://docs.makerobos.com/chatman-enterprise-whatsapp-platform/chatman-functions/journeys/utility-cards)
* [**Plugin Cards**](https://docs.makerobos.com/chatman-enterprise-whatsapp-platform/chatman-functions/journeys/plugin-cards)

2. You should have a starting point that will trigger the journey

You need to have a starting point, i.e. select what will trigger the journey that users embark on. In Chatman, there are numerous starting point being categorized under two primary journey type:

* [**Business Initiated Journey**](#business-initiated)
* [**User Initiated Journey**](#user-initiated)

### Business Initiated

A business initiated journey is a type of journey that allows you to send messages to your customers without waiting for them to initiate the conversation. 

You can use this type of journey to send notifications, alerts, reminders, or promotions to your customers based on their consent or opt-in status.

{% content-ref url="journeys/business-initiated" %}
[business-initiated](https://docs.makerobos.com/chatman-enterprise-whatsapp-platform/chatman-functions/journeys/business-initiated)
{% endcontent-ref %}

### User Initiated

A user initiated journey is a type of journey that starts based on [**user intents**](#user-content-fn-1)[^1].

You can use this type of journey to provide customer service, support, or information to your customers based on their queries, requests, or feedback.

{% content-ref url="journeys/user-initiated" %}
[user-initiated](https://docs.makerobos.com/chatman-enterprise-whatsapp-platform/chatman-functions/journeys/user-initiated)
{% endcontent-ref %}

***

The other notable options in Journey tab are the search & filter and journey report.

### **Search & Filter**

This is where you can search the journey you're looking for and apply the filter to narrow down your search.

{% content-ref url="journeys/search-and-filter-journey" %}
[search-and-filter-journey](https://docs.makerobos.com/chatman-enterprise-whatsapp-platform/chatman-functions/journeys/search-and-filter-journey)
{% endcontent-ref %}

### Journey Report

#### Statistics

Access the graphical performance of your journeys for different dates.

{% content-ref url="journeys/journey-report/statistics" %}
[statistics](https://docs.makerobos.com/chatman-enterprise-whatsapp-platform/chatman-functions/journeys/journey-report/statistics)
{% endcontent-ref %}

#### Report

Find numerical data of how well your journey worked for different dates and attributes.

{% content-ref url="journeys/journey-report/report" %}
[report](https://docs.makerobos.com/chatman-enterprise-whatsapp-platform/chatman-functions/journeys/journey-report/report)
{% endcontent-ref %}

[^1]: Intents refer to users' queries or intention that they ask for when interacting with the chatbot.