Statistics

How To Check Campaign Statistics?

1. Go to the Campaign tab in your Chatman account dashboard. This tab shows you the list of campaign that you have created.

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1. Choose the camapaign that you want to analyze from the table and click on the analytics icon on the right hand side of the same row. This will open the statistics page for that particular campaign.

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Information on Statistics Page

On the statistics page, you can see the following information:

1. Calendar: This allows you to select the date range for which you want to see the analytics. You can choose from predefined options such as today, yesterday, last 7 days, last 30 days, this month, last month, or custom range. After selecting the date range, click on Apply to update the statistics.

Key Terms In Calendar

• Today: This shows you the analytics for the current day, from 12:00 AM to 11:59 PM.

• Yesterday: This shows you the analytics for the previous day, from 12:00 AM to 11:59 PM.

• Last 7 days: This shows you the analytics for the last 7 days, from the current day to 6 days before.

• Last 30 days: This shows you the analytics for the last 30 days, from the current day to 29 days before.

• This month: This shows you the analytics for the current month, from the first day of the month to the last day of the month.

• Last month: This shows you the analytics for the previous month, from the first day of the month to the last day of the month.

• Custom range: This allows you to specify any date range that you want to see the analytics for, by selecting the start date and the end date from the calendar

All the options in the calendar determine time according to your local time zone.

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1. Graph: This shows you the number of customers to whome the campaign has been sent, delivered, read and replied. The graph is divided into bars according to the what you have selected (half hour, day, or month). You can hover over each bar to see the exact numbers for each status of the campaign.

Key Terms In Graph

• Sent: This is the number of customers to whom the campaign has been sent that is the total number of people in the segment.

• Delivered: This is the number of customers to whom the campaign template has been delivered.

• Read: This shows the number of customers who are read the campaign template.

• Replied: This is the number of customers who have read the campaign and replied to the same in any format.

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1. Conversion: This shows you the percentage of customers to whom the campaign has been delivered, read and replied. The conversion rate indicates how effective your campaign has been, engaging and retaining your customers.

Key Terms In Conversion

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