# Add Segment

This is where you give the name to your segment and choose from the two segment type:

1. **Static Segment**
2. **Live Segment**

## **Static Segment**

Static segments are typically **created to categorize individuals who share common traits**. These segments **help organizations target their marketing efforts** more effectively by **tailoring messages and campaigns to the specific interests and needs of each group**.

{% content-ref url="/pages/2IXyJ9ssHGrOeZtR9eTJ" %}
[Static Segment](/chatman-enterprise-whatsapp-platform/chatman-functions/segment/add-segment/static-segment.md)
{% endcontent-ref %}

## **Live Segment**

Live segments are **created and updated automatically based on triggers** such as **conversation labels**, **user tags**, **attributes,** and more.

{% content-ref url="/pages/IlrQXuFsQZyTxQNmG42W" %}
[Live Segment](/chatman-enterprise-whatsapp-platform/chatman-functions/segment/add-segment/live-segment.md)
{% endcontent-ref %}


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