Add Segment

This is where you give the name to your segment and choose from the two segment type:

1. Static Segment

2. Live Segment

Static Segment

Static segments are typically created to categorize individuals who share common traits. These segments help organizations target their marketing efforts more effectively by tailoring messages and campaigns to the specific interests and needs of each group.

Static Segment

Live Segment

Live segments are created and updated automatically based on triggers such as conversation labels, user tags, attributes, and more.

Live Segment