Subscribe To Segment

This business initiated journey starts as soon as a new customer is added to the selected while creating the journey.

Static segment has no role to play in the journeys.

Scenario

New customers added to the "First-Time Buyers" segment.

Explanation: As soon as a customer makes their first purchase and is added to the "First-Time Buyers" segment, they enter the journey. The customer receives messages as designed in the journey flow.

Let's say you first want to send them a onboarding message and then add to a discount segment where they receive regular updates about the discounted items.

Creating Business Initiated Journey Via Subscribe to Segment

1. Select subscribe to segment under Business Initiated Journey.

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1. Choose a message template that, when sent to the customers and if they respond with the desired reply, they are directed to the journey flow.

For the scenario above, we have a template called 'First Purchase,' we select that. Tap below to see the sample template:

Sample Template

Header: Welcome to {{Your Business Name}}! 🎉

Body: As a first-time buyer, we're thrilled to have you on board! Get ready for an exciting journey with exclusive benefits just for you.

Tap the button below to get updates about discounts, sales, and more.

CTAs

• Subscribe to Exclusive Discounts

• Not interested

If you don't have a template, tap here to create.

It's recommended to create templates with button replies to ease down the process of conversation and AI can match the intent clearly to initiate the journey flow.

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1. Once you have opted for a template, its preview will be displayed on the right side of the screen (If not, tap the 'edit' button beside the template drop-down). You can set attributes for the dynamic variables in the template.

Here we want to enter the company name, we already had a custom attribute so we select that.

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You will get option to set attributes only if your template has dynamic variables.

Attributes selected replace the dynamic variable {{ }} in the template. There are many attributes you can choose as per your needs and wants.

• Once done tap ‘Save’ templates.

1. Enter an attribute name. This is where the user response gets saved, which decides whether the journey will continue or terminate.

For the time being, let's name our attribute as User Reply.

This is where the journey flow starts based on the user response to the template sent above.

We will use different cards like display cards, rules cards, utility cards and plugin cards to create the journey.

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1. Creating the Journey Flow

We already sent them an onboarding message via template with the button Subscribe to Exclusive Discounts and Not Interested.

Two cases arise here as the customer can tap either: Subscribe to Exclusive Discounts or the Not interested button.

Subscribe to Exclusive Discounts	Not interested
If the Customer tap Subscribe to Exclusive Discounts in the template we add a run if card.	If the Customer taps Not Interested in the template, we add a run-if card.
The run-if card added checks whether the customer response saved in the User reply matches with the value provided in it or not. For the same, we enter the attribute name as 'User Reply', set the condition to 'Is', and enter the value as Subscribe to Exclusive Discounts.	The run-if card added checks whether the customer response saved in the User reply matches with the value provided in it or not. For the same, we enter the attribute name as 'User Reply', set the condition to 'Is', and enter the value as Not Interested.
We now add a subscribe/unsubscribe card; select the segment to which we want the user to get added on clicking. Finally choose the action subscribe from the dropdown.	We now add a DND manager card that adds the customer to the DND list. This ensures they won't receive any communication hereafter.

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Use go-to card to redirect the Not interested part to a block, otherwise the journey will not run. To create block tap '+' on the left side beside add story and drag drop the card simply as described.

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Cards placed after DND card will not run.