Template Making Guidelines

Navigating the world of WhatsApp templates requires a keen understanding of the do’s and don’ts to ensure approval and compliance.

Let’s explore the best practices businesses should follow while crafting WhatsApp message templates, along with the pitfalls to avoid, maximizing the impact of your WhatsApp communication and driving success in the digital realm.

Create Template

Best Practices for Business WhatsApp Message Templates to Get Approved

• Craft concise templates to convey the information effectively.

• Eliminate grammar and spelling errors through proofreading.

• Ensure proper variable formatting ({{1}}, {{2}}).

• Template variables should be in sequential order and cannot be right next to each other. Dear {{1}}, {{2}}, your order with order number {{3}} is out for delivery.

• Templates with Media Headers: Include a sample with your submission.

• Choose lowercase alphanumeric names (Ex. order_confirmed)

• Match message and template language (Ex. English template, English language)

• Accurately tag templates with Category and Language.

Things to Avoid When Making a WhatsApp Business Template

• Avoid starting and ending your template with variables.

• Avoid writing the word Survey; instead, write Feedback.

• Don't use abusive or threatening content.

• Templates should have Text headers: No emojis, asterisks, or formatting markup.

By diligently adhering to these guidelines, businesses can ensure the creation of WhatsApp templates that fully comply with the platform's requirements, reducing the risk of rejection and enabling effective communication with customers.