Ad Click

Implementing Conversational Flows via WhatsApp Ads on Facebook and Instagram

All the contacts that clicked on the WhatsApp Ads featured on Facebook and Instagram will be automatically added to the audience list and will enter the triggered conversational journey under Ad Click.

Creating Ad Click Journey

When does the journey trigger? Whenever a user clicks on the WhatsApp Ads featured on Facebook and Instagram, they are redirected to WhatsApp, and the journey starts.

1. Head over to journey tab and Click Journey.

1. Enter a relevant journey name, for, e.g. product_ad_journey, and click create journey.

1. A page will appear, scroll down, and under user-initiated tap Ad-click.

1. A dashboard with three main parts appears.

• On the right, you will see all the journey blocks that you're going to create, including the welcome and default ones.

• In the middle, all the cards will appear as you drag them in while creating the flow.

• On the left, all the cards, saved items and attributes added will appear.

1. Under Ad click, select Ad Id.

The Ad Id under drop-down appears only when you have run an 'WhatsApp Ad."

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1. Creating the Flow

Let's say you have run a 'sunscreen' ad. All the users who click on the add fill go through a series of procedures (journey) that will help you convert them into customers.

You can make similar flows for your product, this is just an example that highlights how to use.

Interactive Message Card

Start with an interactive message card that appreciates their interest in your sunscreen. After tapping, this is the first message they will receive when redirected to WhatsApp. Along with we add quick reply buttons with the attribute 'save.'

Eg: "Thanks for showing interest in our offering! Being our 100th customer we are offering you a 15% discount on the same. The offer is valid for the day. Would you like to grab it?" Two quick reply buttons: 'Yes' or 'No.'

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Run-If Card

We now add a 'run-if' card to the flow that checks for customer response to the above.

E.g., We add an attribute as 'save,' conditional logic 'Contains' with the value 'Yes.'

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Interactive Message Card

We again add an interactive message card with an image that showcases sunscreen with 20% off. We further add a body message like 'Hurry up! You're our 100th customer, and we would not like to lose you. CTA URL button with a purchasing link to the product.

All those users who responded with a 'Yes' will receive this card.

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End Conversation Card

Add a end conversation card to end the conversation.

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The chat gets closed for all those users who received the product link .

Cards placed after end card will not run.