Segment

Dividing audience based on traits and attributes for targeted campaigns.

Create segments to divide your audience based on common characteristics, user tags, conversational labels and more for the purpose of running campaigns.

The segment tab consists of two main options:

1. Add Segment

2. Search and Filter

Add Segment

This allows you to create various groups, each with numerous audiences based on specific criteria. Segment can be based on two types:

1. Static Segment

A static segment is a predefined group of audience that you manually create based on specific criteria, such as demographics, location, behavior and more.

1. Live Segment

A live segment is a dynamic group that automatically updates based on real-time conditions or criteria.

Add Segment

Search And Filter Segment

The search and filter option in the segment tab helps you quickly find the segment you're looking for for different purposes, say for adding an audience in the case of the static segment.

Search And Filter Segment