> For the complete documentation index, see [llms.txt](https://docs.makerobos.com/chatman-enterprise-whatsapp-platform/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.makerobos.com/chatman-enterprise-whatsapp-platform/chatman-functions/analytics.md).

# Analytics

Gather insights about customer behavior which in turn helps you to work on various functionalities increasing the efficacy of Chatman.

<figure><img src="/files/oQc22xRt4QNQMcFmgmvZ" alt=""><figcaption></figcaption></figure>

### Customer Insights

Customer  Insights helps you to understand your bot’s customer engagement.

* You can see the number and percentage of customers who are:
  * Active: they have sent or received a message from your bot in a given period.
  * New: they have started a conversation with your bot for the first time in that period.
  * Returning: they have interacted with your bot before, but not in the previous period.
* This can help you measure your customer base’s growth and retention, and identify potential areas for improvement or expansion.

<figure><img src="/files/EhaNdbaVZRi65x84Irba" alt=""><figcaption></figcaption></figure>

### Conversation Insights

Conversation Insights helps you monitor your bot’s customer interactions.

* You can download a detailed report that shows:
  * How many conversations were initiated by your bot or by your customers.
  * How many messages were exchanged in each conversation.
  * How long each conversation lasted.
  * What the outcome of each conversation was.
* This can help you evaluate your bot’s effectiveness and efficiency and identify any issues or gaps in your bot’s logic or functionality.

<figure><img src="/files/v0sUECKRLnB2dRBqTCQY" alt=""><figcaption></figcaption></figure>

### Template Quality

Template quality helps you optimize your bot’s templates.

* You get to see the quality of all your  send templates whether its high, medium or low.&#x20;
* This can help you improve the relevance and engagement of your templates and avoid sending spammy or unwanted messages to your customers.

<figure><img src="/files/T7awYJWJjnOlgunvmG8M" alt=""><figcaption></figcaption></figure>

### Message Source

Analyzing message source helps you understand your bot’s customer acquisition.

* You can see the number and percentage of conversations initiated by your customers through different sources:
  * Direct: the customer opened a chat with your bot from their contact list.
  * Message link: the customer clicked on a link that opened a chat with your bot.
  * Ad-click: the customer clicked on an ad that opened a chat with your bot.
* This can help you analyze and optimize your marketing and promotion strategies and your budget and channels for acquiring new customers.

<figure><img src="/files/7vP0DOgdiUXVLEqeFoDY" alt=""><figcaption></figcaption></figure>

### Channels Insights

Channel Insights helps you understand your bot’s channel performance.

* You can see the number and percentage of conversations started by your customers through different channels, such as:
  * Manually: the customer typed a message to your bot directly.
  * Google sheets: the customer used a google sheet to send a message to your bot.
  * CRMs: the customer used a customer relationship management system to send a message to your bot.
  * And more: the customer used other channels to send a message to your bot.
* This can help you understand your customers’ preferences and behaviors, and tailor your bot’s experience and features to suit different platforms and devices.

<figure><img src="/files/1P9otGHVDZFdlLI0Ezli" alt=""><figcaption></figcaption></figure>

### Agent Report

It shows a summary of the agent’s report.

* You can see the performance of each agent, such as:
  * How many tasks were assigned to them.
  * How many conversations they replied to.
  * How many cases they successfully closed.
  * Their average response time and satisfaction rating.
* This can help you manage your workforce, reward your best performers, and provide feedback and training to your agents who need improvement.

<figure><img src="/files/g5QVjF9nxLwIXXCFfQEC" alt=""><figcaption></figcaption></figure>

### SentiTrack

SentiTrack analysis helps you measure and improve your bot’s customer satisfaction and loyalty.

* You can see the performance of each SentiTrack survey, such as:
  * How many surveys your bot has sent to your customers.
  * How many were delivered, read, and replied to by your customers.
  * The total response rate for each survey.
  * The average sentiment score and feedback for each survey.
* This can help you gauge the overall satisfaction and sentiment of your customers and identify any areas of improvement or praise for your bot.

<figure><img src="/files/Vt0y7dKrWaB2AdgroAXC" alt=""><figcaption></figcaption></figure>

{% hint style="success" %}
You can get analytics of any date, say the last 7 days, last month , last year, or even in a custom range of your choice. Simply click the calendar button available on each page, set your date and click apply.

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{% hint style="success" %}
For all the above-mentioned insights, you can download the graphical statistics by simply clicking on the download button available on each analytics page.

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