Static Segment

A static segment is a predefined group of WhatsApp users that you manually create based on specific criteria, such as demographics, location, or behavior. Some notable points of the static segment are:

• You set the criteria for the segment once, and the members remain fixed until you decide to modify the segment manually.

• Use static segments when you have a defined group of users/contacts that won't change frequently and you want to send targeted messages to this stable audience.

Example

Segment: "VIP Customers"

• Criteria: Users who have made a purchase of $100 or more in the past.

• How to Create: Manually select and add customers to the "VIP Customers" segment based on their historical purchase data.

• Use Case: You might send exclusive promotions, early access to sales, or special offers specifically to this group of high-value customers.

Before we move on to the steps to create a static segment, note that static segment can be via two tabs:

1. Via Segment Tab

2. Via Audience Tab

Create Static Segment Via Segment Tab

Suppose you want to create a segment based on user tags 'VIP ' signifying all those contacts who made purchase of over 10k in the last month.

How do you that? Here are the steps:

1. Head over to the Segment Tab on the left-hand corner of the Dashboard.

1. To create a segment, click on Add Segment.

1. Type a name for your new segment in the 'Segment Name' box, as shown below. Select Static segment.

Enter a relevant segment name for remembrance, like here we have given 'VIP customers' to denote audiences who made over 10k purchase in the last month.

1. Tap on the 'Add Filter' option. A drop-down appears with list on what basis you want to filter and select audience.

Choose that best select your desired audience. The example for which we were creating the segment was for user tags, so we selected user tags.

1. Now, select on what grounds you have selected that particular attribute.

Like we want all the contacts with user tag as 'VIP', so we select in and enter the value as 'VIP.'

1. If you want to add more filters, click the 'Add Filter' option again and repeat step 4 & 5.

Suppose you only want to add those contacts who were active in the last 30 days along with the tag VIP. So we again select user attributes and then 'less than X days ago' and enter value as 30.

Finally, we select AND so that all the contacts that fulfils both the criteria are added to the contacts.

Choose 'AND', 'OR' between filter accordingly. 'AND' means unless all the filters aren't true for a particular audience, he/she won't be added. If you select 'OR', the audience fulfilling one filter will get added, even if he/she doesn't meet the requirement of the other filters.

You can add numerous filters following the same procedure.

1. Once done, tap 'Create Segment'.

1. The segment will be created with all the contacts who have a user tag as 'VIP' and were active in the last 30 days. It will now be available in the 'Segment' table.

Create Static Segment Via Audience Tab

Just an another way to create a static segment with a different procedure. Tap here to explore the steps for the same.

Live segments cannot be made via the audience tab.