Unsubscribe From A Segment

This business initiated journey starts as soon as a customer unsubscribes from a .

Static role has no role to play in journeys.

Scenario

Customer unsubscribes from the "Sale Purchasers" segment.

Explanation: When a customer unsubscribes from promotional updates, they enter the journey begins with and confirmation message is sent for the same. Also when the journey gets triggered you want to remove them from a tag sale enthusiast.

How can you make the same scenario in journey?

Creating Business Initiated Journey Via Unsubscribe to Segment

1. Select Unsubscribe to segment under Business Initiated Journey.

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1. Choose a message template that, when sent to the customers and if they respond with the desired reply, they are directed to the journey flow.

For the scenario above, we have a template called 'Unsubscribe Confirmation,' we select that. Tap below to see the sample template:

Sample Template

Hi {{Customer's Name}},

You've been successfully unsubscribed from the {{Segment Name}}! 🚀 No more updates from that segment.

We're here for you! If you have any questions or need assistance, feel free to message us.

If you don't have a template, tap here to create.

It's recommended to create templates with button replies to ease down the process of conversation and AI can match the intent clearly to initiate the journey flow.

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1. Once you have opted for a template, its preview will be displayed on the right side of the screen (If not, tap the 'edit' button beside the template drop-down). You can set attributes for the dynamic variables in the template.

Here we want to address the users with their first name so we select User Attributes>first name.

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You will get option to set attributes only if your template has dynamic variables.

Attributes selected replace the dynamic variable {{ }} in the template. There are many attributes you can choose as per your needs and wants.

• Once done tap ‘Save’ templates.

1. Enter an attribute name. This is where the user response gets saved, which decides whether the journey will continue or terminate.

For the time being, let's name our attribute as User Reply.

This is where the journey flow starts based on the user response to the template sent above.

We will use different cards like display cards, rules cards, utility cards and plugin cards to create the journey.

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1. Creating the Journey Flow

We already sent the confirmation message via template, now the flow is to be created to remove all the customers from the tag 'Sale enthusiast.

For the same we drag and drop a:

• Tag/Untag Card

Choose the tag which we want to remove from the customer and then select 'Untag' from the dropdown. this will remove the tag from the customers.

• End conversation card

We add a end conversation card to close the journey.