Blocks
Last updated
Last updated
Blocks messages, also called as highly structured messages are interactive messages that are sent for various purposes:
To initiate a conversation with a user based on intents or manually.
To send a notification or update.
To boost customer engagement, sell product via catalogs and more.
Block messages brings along a lot of benefits, here are few of them:
They can be sent at any time, even outside the 24-hour window of a customer service session.
They can include interactive elements such as buttons, images, documents, or location sharing.
They can be personalized with variables such as name, date, or order number.
They can be approved by WhatsApp and translated into different languages.
Block messages are mainly of four type and Chatman entails all of them:
List messages refer to messages that present information in a structured list format without including images. These messages are based on text-based elements organized in a list, allowing businesses to convey information, options, or choices to users.
Reply messages are messages that businesses can send as responses to user queries or interactions. These messages are typically used to reply to incoming messages from users and can contain text, media, or other content to address the user's queries or provide relevant information. They can be used to ask for information, feedback, confirmation, or other inputs.
These are messages that trigger a sequence of messages or actions based on the user’s input or behavior. They can be used to create interactive experiences, such as surveys, quizzes, games, or forms.
Flow messages refer to messages designed to guide users through predefined conversational flows. These messages are structured to lead users through a series of interactions, often involving options, buttons, and dynamic content.