# Business Initiated

This kind of journey is started by businesses, allowing them to create interactive and customized customer experiences.

Businesses can use business-initiated journeys for various use cases, such as appointment booking, customer acquisition and loyalty, and product and service selection.

### Types Of Business-Initiated Journey

#### Import Contact

All the contacts that are imported to the audience page via. CSV file can be entered into the journey flow using this starting point.

{% content-ref url="/pages/pJxF0pI2Js5BBHRhrMAb" %}
[Import Contact](/chatman-enterprise-whatsapp-platform/chatman-functions/journeys/business-initiated/import-contact.md)
{% endcontent-ref %}

#### Manual Add

A contact will be added to this workflow by filling out a form or using the contact API.

{% content-ref url="/pages/qsi6exUygLaQE0cvuuXp" %}
[Manual Add](/chatman-enterprise-whatsapp-platform/chatman-functions/journeys/business-initiated/manual-add.md)
{% endcontent-ref %}

#### Custom Events

A contact can be entered into this workflow if a specific custom event is triggered.

{% content-ref url="/pages/LtbO0bSn5rtdvuausztu" %}
[Events](/chatman-enterprise-whatsapp-platform/settings/external-protocols/events.md)
{% endcontent-ref %}

#### Audience Field Changes

Contacts will enter this workflow if there is a change in the specific user details field.

{% content-ref url="/pages/iStHEEiAeQnItFuXNfH1" %}
[Audience Field Changes](/chatman-enterprise-whatsapp-platform/chatman-functions/journeys/business-initiated/audience-field-changes.md)
{% endcontent-ref %}

#### Subscribe To Segment

When a user subscribes to any live segment, they can be added to this workflow.

{% content-ref url="/pages/puYOTO35nltjtRcPOaEY" %}
[Subscribe To Segment](/chatman-enterprise-whatsapp-platform/chatman-functions/journeys/business-initiated/subscribe-to-segment.md)
{% endcontent-ref %}

#### Unsubscribe From A Segment

A user will be added to this workflow if the contact has unsubscribed from any live segment.

{% content-ref url="/pages/zJrIOWb4gGPArz28Jyxp" %}
[Unsubscribe From A Segment](/chatman-enterprise-whatsapp-platform/chatman-functions/journeys/business-initiated/unsubscribe-from-a-segment.md)
{% endcontent-ref %}


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