Business Initiated

Engage with the audience through business-initiated conversation.

This kind of journey is started by businesses, allowing them to create interactive and customized customer experiences.

Businesses can use business-initiated journeys for various use cases, such as appointment booking, customer acquisition and loyalty, and product and service selection.

Types Of Business-Initiated Journey

Import Contact

All the contacts that are imported to the audience page via. CSV file can be entered into the journey flow using this starting point.

Import Contactchevron-right

Manual Add

A contact will be added to this workflow by filling out a form or using the contact API.

Manual Addchevron-right

Custom Events

A contact can be entered into this workflow if a specific custom event is triggered.

Eventschevron-right

Audience Field Changes

Contacts will enter this workflow if there is a change in the specific user details field.

Audience Field Changeschevron-right

Subscribe To Segment

When a user subscribes to any live segment, they can be added to this workflow.

Subscribe To Segmentchevron-right

Unsubscribe From A Segment

A user will be added to this workflow if the contact has unsubscribed from any live segment.

Unsubscribe From A Segmentchevron-right

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