Business Initiated

Engage with the audience through business-initiated conversation.

This kind of journey is started by businesses, allowing them to create interactive and customized customer experiences.

Businesses can use business-initiated journeys for various use cases, such as appointment booking, customer acquisition and loyalty, and product and service selection.

Types Of Business-Initiated Journey

Import Contact

All the contacts that are imported to the audience page via. CSV file can be entered into the journey flow using this starting point.

Import Contact

Manual Add

A contact will be added to this workflow by filling out a form or using the contact API.

Manual Add

Custom Events

A contact can be entered into this workflow if a specific custom event is triggered.

Events

Audience Field Changes

Contacts will enter this workflow if there is a change in the specific user details field.

Audience Field Changes

Subscribe To Segment

When a user subscribes to any live segment, they can be added to this workflow.

Subscribe To Segment

Unsubscribe From A Segment

A user will be added to this workflow if the contact has unsubscribed from any live segment.

Unsubscribe From A Segment