# Business Initiated

This kind of journey is started by businesses, allowing them to create interactive and customized customer experiences.

Businesses can use business-initiated journeys for various use cases, such as appointment booking, customer acquisition and loyalty, and product and service selection.

### Types Of Business-Initiated Journey

#### Import Contact

All the contacts that are imported to the audience page via. CSV file can be entered into the journey flow using this starting point.

{% content-ref url="business-initiated/import-contact" %}
[import-contact](https://docs.makerobos.com/chatman-enterprise-whatsapp-platform/chatman-functions/journeys/business-initiated/import-contact)
{% endcontent-ref %}

#### Manual Add

A contact will be added to this workflow by filling out a form or using the contact API.

{% content-ref url="business-initiated/manual-add" %}
[manual-add](https://docs.makerobos.com/chatman-enterprise-whatsapp-platform/chatman-functions/journeys/business-initiated/manual-add)
{% endcontent-ref %}

#### Custom Events

A contact can be entered into this workflow if a specific custom event is triggered.

{% content-ref url="../../settings/external-protocols/events" %}
[events](https://docs.makerobos.com/chatman-enterprise-whatsapp-platform/settings/external-protocols/events)
{% endcontent-ref %}

#### Audience Field Changes

Contacts will enter this workflow if there is a change in the specific user details field.

{% content-ref url="business-initiated/audience-field-changes" %}
[audience-field-changes](https://docs.makerobos.com/chatman-enterprise-whatsapp-platform/chatman-functions/journeys/business-initiated/audience-field-changes)
{% endcontent-ref %}

#### Subscribe To Segment

When a user subscribes to any live segment, they can be added to this workflow.

{% content-ref url="business-initiated/subscribe-to-segment" %}
[subscribe-to-segment](https://docs.makerobos.com/chatman-enterprise-whatsapp-platform/chatman-functions/journeys/business-initiated/subscribe-to-segment)
{% endcontent-ref %}

#### Unsubscribe From A Segment

A user will be added to this workflow if the contact has unsubscribed from any live segment.

{% content-ref url="business-initiated/unsubscribe-from-a-segment" %}
[unsubscribe-from-a-segment](https://docs.makerobos.com/chatman-enterprise-whatsapp-platform/chatman-functions/journeys/business-initiated/unsubscribe-from-a-segment)
{% endcontent-ref %}