One Time Campaign
Targeted marketing effort centered around a specific event.
One time campaign are one-shot effort to reach your customers with a specific message, offer, or announcement. Use it for time-sensitive promotions or important updates.
Use Case
Announce the launch of a new product or promote a limited-time offer.
Send invitations for special events, product launches, or exclusive gatherings.
Notify customers about flash sales or exclusive discounts available for a limited period.
Gather customer feedback through one-time campaigns by sending out surveys or feedback forms.
Send appointment reminders for services like consultations, reservations, or appointments.
Before we start with the steps to create a one-time campaign; two notable points are:
You need to have a set of audience, i.e. a created segment to whom you want to target. In case you don't, create a segment here.
Campaign can run with any segment whether static or live.
An approved template tailored to your targeted audience and the campaign goal. If you don't have, create a template here.
If you have a template and it is not approved, you will not find it while selecting templates in the below procedure.
Create a One-time Campaign
We know one-time campaign are meant for time-sensitive promotions. Keeping that in mind suppose you're in a e-commerce business and want to notify your customers about the flash sale that begins tonight at 8 p.m.
How do you that?
Create Campaign
Head over to the Campaign tab and click 'Create Campaign.'
Select One-Time Campaign
Start by giving a relevant name to your campaign. This helps in identifying and tracking different campaigns easily.
For the scenario above we can name our campaign 'Flash Sale.'
Add date as a postfix to differentiate from other flash sale. It also allows quick access when you want to track.
Choose the type of campaign as "One-Time Campaign." This implies that the campaign will be sent out only once and not on a recurring basis.
Delivery Time
Decide when to deliver your campaign. It'll have two options:
Custom Date
Choose custom date when you want the campaign to get in action at a specific date.
Specify the date you want the message to be delivered.
Choose a specific time for the delivery.
Timezone
Select whether to deliver the message in the user's time zone or the project's time zone.
User's Time Zone: The campaign gets launched as per the user's time zone. Say you have a customer from the USA, you have set the campaign launch date and time as 12:00 pm, 03.02.24 . So, the customer will receive the campaign when in the USA the time reaches as specified and not as per your location.
Project's Time Zone: The campaign launch date and time will depend on your location.
For the above scenario we choose custom date with date 03.02.24, time 08:00 pm and in user's project's timezone.
4. Select Audience
Target a specific audience or combine several segments as the target audience. Choose from a dropdown list of pre-made segments. You can add multiple segments by clicking on '+' button.
We already created a segment called 'Sale enthusiast,' we select that.
5. Choose Message Template
Select the message template that your recipients will receive. Choose from a dropdown list of pre-made templates.
Set Attributes
Header: There are two options in the header: static and dynamic. A static header remains fixed in its position on a webpage, while a dynamic header can change or adapt based on user interactions.
Fallback Image: Upload a Fallback image to save you when your intended image fails to load or is unavailable.
Buttons: Configure the phone number and website details.
The Set attribute option is available only when the selected template has dynamic variables in it.
We created a template called 'flash sale,' so we select it and set the attributes as first name for both the header and body.
6. Post Campaign Trigger (Optional)
Optionally, set up post-campaign triggers to update attributes, manage segments, and implement a "Do Not Disturb" (DND) policy based on the selected event. Use conditional logic based on events such as sent, delivered, read, failed, or replied.
Select Filter
Notification Send
Sent: Trigger the action when the notification is sent to the user.
Delivered: Trigger the action when the notification is successfully delivered to the user's device.
Read: Trigger the action when the user has read the notification.
Failed: Trigger the action when the delivery of the notification fails.
Notification Replied
Button Reply: Trigger the action when the user replies using predefined buttons (buttons in template are entered as value).
Text Reply: Trigger the action when the user replies with free-text input.
Let's say we want to assign tag 'flash sale enthusiast' to all the customers who tap 'Interested' button in the template.
So we select Notification reply>Button reply and enter the value as Interested.
You can add maximum two filter, one from each notification send and notification reply.
You can add multiple 'Post campaign trigger' by clicking 'add another event' and repeating the steps to create the 'post campaign trigger.'
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7. WhatsApp Optin
Choose to send the campaign only to customers whose "WhatsApp Opted" status is true. This is a recommended practice. Toggle it on.
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8. Send Once
Choose to send the campaign only to new customers who haven't received this template before. This helps in avoiding redundancy.
We toggle it off as we created a new template.
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9. Campaign Summary
A summary of your campaign details will be displayed on the right-hand side, including the campaign name, type, schedule, chosen audience, and selected template.
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10. Launch
Review the campaign details and click on "Launch Campaign" to launch the one-time campaign.
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You can access the detailed Report of the campaign in the Action Column of the Campaign Page.
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