Post Campaign Trigger
Post-Campaign Trigger, as the name suggests, is an event that triggers based on user response to the campaign template, whether button-based or general text response. These triggers help keep customer data current and relevant based on the selected campaign status (filter) and the action concerned.
Note:
Post Campaign Trigger is not a campaign. It's an event that triggers after a campaign is launched based on user response.
Different Events In Post Campaign Trigger
The Post-Campaign Trigger is initiated based on specific conditions/filters. In this case, two primary conditions are considered:
Notification Send
This condition triggers actions based on the status of the sent notifications. The primary options in this are:
Sent: The event triggers when the notification is successfully sent to the user.
Delivered: The event triggers when the sent notification reaches the user's device.
Read: The event triggers when the user opens and reads the sent notification.
Failed: The event triggers when the notification fails to deliver.
You get two conditional logic to opt from, specifying what event condition should be, to start post campaign trigger.
Notification Replied
Button Reply: The event triggers when the user responds to the notification using predefined buttons in the template.
Text Reply: The event triggers when the user responds to the notification with a general text reply.
You get many conditional logic to opt from, specifying what event condition should be, to start post campaign trigger.
You can select a maximum of two event conditions, one from notification sent and other from notification replied, to start the post-campaign trigger.
Selecting the above filters as an event condition, Chatman allows you to perform several actions to keep customer data updated and relevant that initiates the post-campaign trigger.
Below are all the actions with explanations and purpose:
Create Post Trigger Campaign
Suppose you want to run a campaign for a segment of people with user tag as 'sale enthusiast.' But people might have changed their mind so you want to omit all those people from the segment who select not interested in the template.
Further, you also want to exclude all those people from the segment whom notification fail to deliver.
How do you that?
Define Event Conditions
Choose an event condition based on notification send or reply.
As per the scenario, the first condition is that the user replies as 'not interested' to the template. Therefore we select button reply, set conditional logic 'Is' and enter the value as Not interested.
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Choosing 'AND' 'OR.'
Select AND if you want the post-campaign trigger to run when both filters are applicable to a user.
Select OR if you want the post campaign trigger to run when any one of the filter applies to the customer.
For our scenario we select OR as we want to exclude people who select not interested and also to whom notification fails to deliver.
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Choose second event condition
Opt for second event condition, only if required.
For the scenario above, we need to add a second condition for excluding people to whom notification fail to deliver. For this we select Notification Send>Failed, set conditional logic 'Is' and opt for true.
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Actions
As per the above scenario we need to do unsubscribe people from the segment 'sale enthusiast.'
So we select Subscribe / Unsubscribe and opt for Unsubscribe and from select segment, choose Sale enthusiast.
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When the campaign is launched all those people who tap 'Not Interested' in the template and to whom notification fail to deliver are unsubscribed from the segment 'Sale enthusiast.'
You can set post campaign trigger for any of the campaign: one time, triggered, recurring or the drip campaign.
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