Flows Messages
Flow block messages are a type of interactive messages that allow businesses to send a Flow to their customers. Some notable points to understand flow message are:
A Flow is a sequence of screens that guide the user through a task or a conversation, such as booking a service, filling a survey, or providing feedback.
Flow messages have a call to action button that triggers the Flow when the user taps on it.
Flow and Flow messages are the two different thing. Flows are triggered when the user taps the CTA on the flow message sent to the user.
Use Cases of Flows Messages
E-commerce: Flow block messages can help businesses showcase their products, offer discounts, collect customer information, and confirm orders.
For example, a grocery store can send a flow block message with a gallery of items and a button to start the checkout process.
Automobile: Flow block messages can help businesses provide information about their vehicles, schedule test drives, send reminders, and collect feedback.
For example, a car dealership can send a flow block message with a video of a new model and a button to book a test drive.
Banking: Flow block messages can help businesses offer financial services, verify identity, send alerts, and provide support.
For example, a bank can send a flow block message with a message template and a button to start a verification process.
Health: Flow block messages can help businesses provide health advice, book appointments, send reminders, and collect data.
For example, a clinic can send a flow block message with a message template and a button to start a symptom checker.
Food: Flow block messages can help businesses promote their menus, take orders, send updates, and request ratings.
For example, a restaurant can send a flow block message with a message template and a button to start an order.
Different Flows Messages
Flows messages can be based on different elements depending upon the scenario is it being designed for. Let's explore what all element we can use to create flow message along with some use case.
Text Based Flows Messages
Plain text messages that can be used to convey information or prompt user interaction.
Example
These are mostly used when direct actions are included say, while when you want the flow message to trigger a survey to be filled by users.
Image Based Flows Messages
Allows businesses to send image-based flow messages along with text to users. Image based flow messages have the most use cases.
Example
Say a customer ask to a restaurant business 'Can I book a table?' The business can quickly respond with a image along with a body message and CTA that triggers the flow to 'book a table.'
Video Based Flows Messages
Enables businesses to send videos to users.
Example
These can be used in taking product feedbacks like you may attach a previous customer feedback video and add a text message and CTA that persuade the new customer to provide a feedback via the flow.
Document Based Flows Messages
Allows businesses to send documents to users, such as PDFs.
Example
Document-based flow message might be used while creating, say, a small lucky draw.
You can attach the terms & conditions pdf along with a body message describing the quiz and a CTA that leads to flow entailing quiz questions.
Now that we know the different elements used in creating a flow message, let's create a flow message.
Suppose we create a flow for booking a table at a restaurant and to set it in action we need a flow message that triggers the created flow.
Let's create steps for the same!
Create Flow Message
Name Flow Message
Start by giving a descriptive name to your flow message. This helps you identify and manage your messages easily.
For our case, a relevant name can be 'Book Table.'
Select Message Type
Choose the message type based on the content you want to deliver. There are different options, choose the best that suits your need.
For the above case we create a image based flow message that entice customers and guides through the flow.
Body Message
This is where we compose the content of your message that provides customers information what the message is about or persuade them to take specific actions.
For our case, we can create a body message like
Discover our neighborhood {{restaurant name}}, classic cocktails and local flavors!
Advanced Options
Optionally, include a footer message to provide additional information or context.
For our case, we don't need a header, so we simply toggle it off.
Choose Flow
Pick a published WhatsApp flow from the drop-down that best suits your message. If you want to create a new flow, tap 'Create Flow.'
We have created the flow 'Table Booking' for the case, so we simply select that.
6. Button Name
Add a button with a name that prompts users to take a specific action within the flow.
To trigger the flow, we need a button, and as per the case above, we can name our button as 'Book Now.'
7. Create
Review for modifications, including the message type, content, flow selected, and button name. Click on the "Create" button to save and activate your flow message.
A flow message will now be created and is visible in the table.
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Each flow message in the table has two options:
Delete
If you want to delete your flow message, follow the simple steps below:
Decide on which flow message you want to delete, head on its right most and tap the delete icon.
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A pop appears with Cancel and Confirm options, tap confirm if you still want to delete.
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Flow Message once deleted cannot be retrieved in any case.
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Flows messages are directly accessible in the conversation box. Open a customer chat and tap Block>Flows messages, choose the desired flow message to send..
Using Flow Message
Add how to send directly through inbox and through intents
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