Audience
Last updated
Last updated
Audience Manager is a tool that empowers you to create and manage segments of your active users. These segments, or audiences, are defined by a combination of user attributes, allowing you to target specific demographics or user behaviors for marketing campaigns and content personalization.
Audience Manager leverages two types of user attributes to define your audiences:
System-Generated Attributes: These attributes are automatically collected by the platform and provide insights into user behavior. Examples include last login time, device type (mobile, desktop, tablet), and user location (city, country).
Custom User Attributes: Businesses can define custom attributes specific to their user interactions. These attributes can be anything from user-selected preferences within a dialogue flow to purchase history.
Information Collection Center: Audience Manager acts as a central repository for all user information collected through your platform, including system-generated attributes and custom attributes you define.
Audience Segmentation: By combining these attributes, you can create filters to segment your user base into targeted audiences. For instance, you can filter users by location (city or country) to target users in a specific region for a promotional campaign.
Audience Management: Audience Manager provides you with a suite of tools to manage your audiences effectively. You can:
Set filters to create highly granular audience segments.
Export user data for further analysis.
Customize data tables to visualize your audience metrics according to your needs.
