Frontman : Enterprise Chatbot Platform
  • πŸ‘‹Frontman | Enterprise Chatbot Platform
    • πŸš€How to Get Started with Frontman
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  • πŸ§‘β€πŸ€β€πŸ§‘Audience
    • βž•User Attributes
    • βž•How to set filters
    • βž•How to export User’s data
    • βž•Customize Table
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  • User Attributes: Building Blocks of Audiences
  • Key functionalities of Audience Manager

Audience

PreviousGoal TrackerNextUser Attributes

Last updated 11 months ago

Audience Manager is a tool that empowers you to create and manage segments of your active users. These segments, or audiences, are defined by a combination of user attributes, allowing you to target specific demographics or user behaviors for marketing campaigns and content personalization.

User Attributes: Building Blocks of Audiences

Audience Manager leverages two types of user attributes to define your audiences:

  1. System-Generated Attributes: These attributes are automatically collected by the platform and provide insights into user behavior. Examples include last login time, device type (mobile, desktop, tablet), and user location (city, country).

  2. Custom User Attributes: Businesses can define custom attributes specific to their user interactions. These attributes can be anything from user-selected preferences within a dialogue flow to purchase history.

Key functionalities of Audience Manager

  1. Information Collection Center: Audience Manager acts as a central repository for all user information collected through your platform, including system-generated attributes and custom attributes you define.

  2. Audience Segmentation: By combining these attributes, you can create filters to segment your user base into targeted audiences. For instance, you can filter users by location (city or country) to target users in a specific region for a promotional campaign.

  3. Audience Management: Audience Manager provides you with a suite of tools to manage your audiences effectively. You can:

Set filters to create highly granular audience segments.

Export user data for further analysis.

Customize data tables to visualize your audience metrics according to your needs.

πŸ§‘β€πŸ€β€πŸ§‘
βž•User Attributes
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