➕User Attributes
This guide explores the various attributes available to help you understand user behavior and interactions within the system. These attributes fall into three categories:
What are User Attributes?
User attributes allow you to track visitor interactions and campaign successes, providing valuable insights for analysis.
Key Points:
Function:
Mark task completion within a conversational flow.
Gain detailed visitor interaction data with Frontman.
Send campaign success details to designated teams (real-time).
Setup User Attribute Card:
Placement: Beginning, middle, or end of the conversation flow.
Trigger: When a visitor completes all designated tasks.
How to set Attributes in Story Builder?
You can do it in various card but for example we'll take "User Input" Card-
Attribute Name:
Select a pre-defined attribute or create a new one.
Set Value:
Define a specific value to be saved upon triggering the card.
Use "none" to clear a saved value.
Add multiple attributes using the "+" button.
Available System Attributes:
The table displays a range of system-generated attributes by default. These attributes provide valuable insights into user behavior and system interactions. Here's a breakdown of each system attribute:
user_id: Unique identifier assigned to each user within the system.
fbclid, gclid, ip_address: Data points related to user acquisition channels (e.g., Facebook Ads, Google Ads).
Passport, mobile, email: User contact information.
sys_date, sys_time: Date and time the data point was captured by the system.
avg_session, avg_sessions_duration: Average session length and number of sessions per user.
engaged: Flag indicating user engagement status.
last_name, subscribed_email, first_name: User demographic information.
current_page_url: URL of the last page visited by the user.
city, region, country: User location data.
total_visits, total_sessions: Overall number of visits and user sessions.
device_type, device_info: Type of device used by the user and additional device information.
last_seen, first_seen: Date and time of the user's most recent and first interaction with the system.
utm_source, utm_medium, utm_campaign, utm_term, utm_content: Data points associated with user acquisition campaigns.
last_visited_block_name: Name of the last block or section visited by the user.
last_freeform_input, last_button_clicked: User interaction data - last freeform input and clicked button.
locale: User's preferred language setting.
user_type: User classification within the system (e.g., registered user, guest).
E-commerce Integration Attributes:
These additional attributes may be displayed for users with connected e-commerce platforms:
Shopify Integration:
shopify_shipment_status
shopify_email_or_phone
shopify_order_number
shopify_order_id
(and more)
Shiprocket Integration:
shiprocket_tracking_id
shiprocket_shipment_status
Use Cases:
Track task completions for analysis by analytical teams.
Identify areas for improvement in lead generation.
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